From 2014-2017, I was the Co-founder of MyCountryNation, a lifestyle-themed social media network for millennial country music fans in association with Walmart.

I served as Executive Producer/Creative Director for all branded content series and specials, and relationships with channel talent. In the role, I secured brand sponsors and agencies of record. I led the production ramp up from zero content to over 100 episodes in under 6 months.

Our team guided MyCN to become the top-rated and most engaged millennial country music social media site that helped secure a successful exit for all partners in 2017.

During my tenure, I created and Executive Produced nearly 400+ episodes of millennial-focused content with 30 million views, 100+ million impressions, and securing agreements for music stars, super-influencers, and sports heroes.

It was unique ride, one where I got to tell great stories, put the spotlight on the next stars of country music, all while executing proprietary branded content strategies and unique social media plans to produce measurable sales results at Walmart for our global brand clients.