Challenge:

To help create awareness for our Nation’s veterans, Walmart created the Greenlight a Vet campaign, which established national support by changing one light to green, and keeping it glowing everyday to say “thank you” to our vets.

But how do you inspire people to get involved? Walmart turned to online platform, My Country Nation—a digital distributor of country music lifestyle content. In turn, My Country Nation tapped Taillight to spark a social media conversation utilizing 50 country artists and influencers.  

Campaign:

During the CMA Awards national CBS broadcast, Walmart kicked off the campaign with a special moment.

And for the next 9 days until Veterans day, we kept the content rolling with more and more online acts of support from artists like Reba McEntire, Kelsea Ballerini, Scotty McCreery and Justin Moore. In the end, the campaign generated 1.3 million views across social platforms and 764,000 shares, likes or post clicks. We hit 60.8 million in reach across Facebook, Instagram and Twitter.

Walmart wanted to activate the country music fan base. Taillight answered the call. Greenlight A Vet—with support from country artists, influencers and their fans—now that’s a bright idea.