From 2014-2017, I was the Co-founder of MyCountryNation, a lifestyle-themed social media network for millennial country music fans in association with Walmart.

46 Hours was created as vehicle to tell artists’ stories by following them for most of a two period… “46 hours with our cameras and two hours off.” It was consistently our highest-rated and most engaged series. We made 40+ episodes, with custom versions formatted for YouTube, Facebook, Facebook Live, and a handful for the launch of InstagramTV. The artists posted them toothier own socials to further drive engagement. Walmart was the sponsor of the series. Fans loved the all-access behind the scenes look into their favorite country stars.

I served as Executive Producer/Creative Director for all branded content series and specials, and relationships with channel talent. In the role, I secured brand sponsors and agencies of record. I led the production ramp up from zero content to over 100 episodes in under 6 months.

During my tenure, I created and Executive Produced nearly 400+ episodes of millennial-focused content with 30 million views, 100+ million impressions, and securing agreements for music stars, super-influencers, and sports heroes.