Headline:

“SMARTWATER, VITAMINWATER CALL ON LAUREN ALAINA AND TAILLIGHT TO 'HYDRATE YOUR DAY'

Fresh, clean content delivers an overflow of impressions and engagements for the brands.”

Challenge:

Based on the success of the collaboration on a Dasani program, Coca-Cola came to us for help with their Glaceau brands smartwater and vitaminwater. In order to drive beverage sales at Walmart, these brands needed fresh and authentic content to carry their messaging and draw consumers into their stores for cold, healthy and hydrating beverages.

Solution:

Based off previous campaign success, Coca-Cola was confident in their decision to utilize Taillight to conceptualize and produce capturing content and to turn once again to Lauren Alaina as a brand ambassador.  During this two-month campaign, award winning country artist Lauren Alaina, encouraged people to Hydrate Your Day by sharing her active lifestyle all while staying hydrated with her favorite mineral water.  By sharing these slice-of-life moments we were able to authentically personify the product through fresh and clean footage.  

Campaign In Action:

• Taillight delivered authentic, simple, moment driven photography and videos featuring the products in a natural “hydration moment” with country artist, Lauren Alaina

• Delivered a mixture of organic and paid ads including video content and teaser posts

• Organized and produced a 1 day video shoot with content captured by Taillight’s commercial photographer and filmmaker, Jason Wallis

• 122K Video Views

• 15M Total Impressions

• 8 Artist Social Posts

• 28k Engagements

• Measured sales lift at Walmart